The Rockstar Capital culture

Rockstar Capital’s Executive & Senior Leadership Team

Robert Martinez - Founding Principal and CEO

Robert founded Rockstar Capital in March 2011 and since directed the growth of our managed portfolio to 19 apartment communities consisting of 3,243 rental units. He entered the multifamily industry in March 2007 when he co–founded a previous management company and oversaw operations of 11 apartment communities consisting of over 2,000 units. Since 2011, he has directed the underwriting, acquisition, and management of 30 apartment communities consisting of greater than 5,243 rental units.

Robert holds an Engineering Degree from Texas A&M University and in 2013, earned the National Apartment Association Independent Rental Owner of the Year Paragon Award. Under Robert’s visionary leadership, Rockstar Capital and its staff have earned 15 city, state and national apartment awards as well as being named #15 in the Fast 100 Fastest growing companies with the Houston Business Journal. Robert shares a passion for soccer with his two boys, Ryan and Conner and enjoys supporting their daily efforts in local club soccer.

Robert’s favorite saying is: “You only have one life. If you don’t like your situation, do something about it.”

Connect and stay in touch on social media with Robert here:

Robert Martinez - Founding Principal and CEO of Rockstar Capital
Malissa Alvarado - Vice President of Operations of Rockstar Capital

Malissa Alvarado - Chief Operating Officer 

Malissa has been with the company since its founding in 2008. She consults on Human Resources needs for each community, executes the Due Diligence process, and manages the company’s operations to ensure portfolio growth and profitability.Malissa has earned both her CAM-Certified Apartment Manager and IROP-Independent Rental Owner Professional designations.

Malissa enjoys spending time relaxing with her family; she is married with three children, all boys, and enjoys cooking, working out, and four-wheeling with her friends and family.

Malissa's Favorite Saying: “Let the rest do whatever while you do whatever it takes.”

Sam Morris - Chief Investment Officer & Asset Manager 

Sam joined Team Rockstar in February of 2019. He has a direct relationship with Rockstar Capital’s investors and manages asset funding. In addition, he focuses on the real estate portfolio to continue to enhance returns and efficiencies.  A 2001 graduate from Northwood University in Midland, Michigan, Sam earned degrees in business management as well as banking and finance. Before Rockstar, Sam was a corporate banker for 18 years in Houston and has been involved in approximately a billion dollars in real estate transactions.

Sam has been married for over 15 years and has four children.  He loves to be involved with his children’s sports activities and coaches’ basketball and football.  He has sat on the board at non-profits and has been an avid real estate investor since 2008.

Sam’s Favorite Saying:
“I find the harder I work, the more luck I seem to have” - Thomas Jefferson.





Jose Alvarado - Director of Maintenance of Rockstar Capital

Jose Alvarado - Director of Maintenance & Rehabs

In his role, he oversees all maintenance teams and initiatives companywide. Jose has proudly earned his CAMT-Certificate for Apartment Maintenance Technicians and his CPO-Certified Pool/Spa Operator designation. He has been named Maintenance Personnel of the Year by TAA-Texas Apartment Association in 2013 and earned the same honor with HAA-Houston Apartment Association in 2012.

In 2013, he was named Apartment Maintenance Technician of the Year by the National  Apartment Association Education Institute-NAAEI. He continues to mentor and support many maintenance techs and leads throughout the Rockstar portfolio, and is widely-recognized as a subject matter expert on all things maintenance in Texas’ Multifamily Industry. Jose enjoys grilling, spending time outdoors and with his family.

His favorite saying is “The best way to learn, is by doing. The only way to build a strong work ethic is by getting your hands dirty--Alex Spanos.”

Tracey Tyler - Vice President, Marketing & Innovation

In her role she focuses on lead generation through connectivity with prospects digitally to increase lead conversions resulting in occupancy growth and overall ROI. To maintain occupancy she trains on resident retention through reputation management while keeping websites found to keep a steady stream of leads coming in. Tracey also trains on social media, specialized sales platforms including lead management, and tools throughout the portfolio while she oversees the company’s digital marketing efforts while partnering with vendors. Tracey keeps up with current trends and attends conferences to ensure Rockstar is staying ahead. Leading innovation with ideas to implement with her team such as; VLC's on all sites to show 3D tours virtually with VR goggles and adding voice technology to make life easy for residents is also a passion of hers. Tracey has over 15 years experience in the Multifamily Industry, holding various positions on-site leading to Marketing Director over 8,000 units across 25+ properties at a time, where she has spent the last 8 is developing innovative websites, training, and digital marketing efforts. Tracey enjoys spending time with her family and three boys, Ty, Luke, & Beckham. Traveling whenever possible and watching sports.

Her favorite sayings are “No act of kindness, no matter how small, is ever wasted.” “Dream Big, Work Hard, Help Others”.

Tracey Tyler - Connectivity Director of Rockstar Capital
Cris Alcade - Operational Specialist of Rockstar Capital

Cris Alcade - Operational Specialist

Cris has been with the company four years. In her role she conducts operational audits and supports Rockstar VP Malissa Alvarado. Cris is currently pursuing a Bachelor’s Degree in Business at the University of Houston, and hopes to continue her education within the Multifamily Industry by pursuing additional designations and certifications. Cris enjoys spending time with her family, and exploring new experiences with different cuisines, classes, and travel destinations.

Cris’ Favorite Saying: “What you want exists….don’t settle until you get it.”

Eduardo ‘Eddie’ Lugin - Director of Acquisition 

In his role he directs the on-site teams during the take over process at new acquisitions. Eddie takes care of all system set up as well as trains on operational platforms with our new teams. Eddie makes sure that our new Rockstar team members feel trained and ready with our systems to run day to day operations the Rockstar way. Eddie develops customized training to address needs at each takeover site. He has over 20 years experience in the Multifamily Industry as both a regional and property manager. Eddie enjoys spending time with his family, and traveling.

Eddie’s favorite quote: “Be the change you want to see in the world.” —Ghandi

Eduardo ‘Eddie’ Lugin - Corporate Trainer of Rockstar Capital
Jennifer Byers - Regional Director of Rockstar Capital

Jennifer Byers - Regional Director

Jennifer manages Rockstar’s Baytown communities, and works with onsite teams to improve resident experience and tenure. Jennifer has earned her CAM-Certified Apartment Manager designation from the National Apartment Association. She enjoys spending time with her family, and exploring new experiences with different cuisines, classes, and travel destinations.

Jennifer’s Favorite Quote: “Do not go where the path may lead. Go instead where there is no path and leave a trail.” ---Ralph Waldo Emerson

Mission Statement

We are a family with a proud history passionately committed to enriching the lives of the people we touch through providing superior service to our rental housing customers and to promoting an environment of stability and growth for our Rockstar team.

The Rockstar Family
Rockstar Capital has won many awards

About Rockstar

Rockstar Capital Management is a superior real estate organization founded in 2011 as an investment and property management company. With a dedicated hands-on approach, each of our communities are managed by a seasoned team of professionals that pride themselves in taking care of its managed properties and valued residents. Our highly motivated and well-trained team provide the highest quality of service and expertise in managing multifamily properties.

Members of Rockstar Capital Management are top in the industry and have received numerous awards for workplace excellence. It validates that our properties operate with market leading occupancy, resident retention, and profitability.